No.1 natural deodorant brand. No aluminum. No parabens. No artificial fragrance. New look. Since 1970. 24 hrs natural odor protection. What makes a product natural and good? At Tom's, it includes how we make it. No artificial colors, flavors, fragrance, or preservatives. I.P.S: We share every ingredient, its purpose, and its source at www.tomsofmaine.com. Sustainable practices are a priority in every aspect of our business. www.tomsofmaine.com. Learn more about our Stewarship Model and what we mean by natural at: www.tomsofmaine.com. 1-800-FOR-TOMS (1-800-367-8667). 5% (12 days) of employee time to volunteering. 10% of profits to human and environmental goodness. Certified B Corporation. Cruelty free. No animal testing. We strive to maximize recycled content and recyclability of our packaging. Terracycle.