Since 1988. 1 to 1 wheat flour replacement. Artisan blend. New look same Pamela's. Made with love. Born into a family of bakers in Northern California, Pamela used her passion for baking to create a new kind of company in 1988 out of her very own kitchen. Her mission from the beginning was to give her family, and yours, delicious gluten-free foods crafted with love and the highest quality ingredients. That mission still drives everything we do today.