Since 1909. No high fructose corn syrup. Chicago's Maxwell Street Tradition. Chicago deli favorite! A Chicago tradition since 1909, S.Rosen's has a proud reputation for baking the best tasting deli rolls, buns and breads. S.Rosen's soft sub rolls add authentic fresh baked deli taste to your favorite sandwiches. 'A truly delicious way to make your sandwich special' - Sam Rosen. Great sandwiches start with great bread!