100% arabica. Starbucks Rewards stars inside. Made with the same high-quality, 100% arabica beans we use in our stores, Starbucks Via Instant delivers rich, delicious flavor you'll love. Mellow & Soft: It took more than 80 tries to get our lightest roast just right-delicate with soft cocoa nuances, our Starbucks Blonde-roasted Veranda Blend is flavorful without being overly bold. The Starbucks roast. Blonde: Light-bodied & mellow. Starbucksvia.com. Questions about Starbucks Rewards? Visit Starbucks.com/Entercode. Committed to 100% ethical sourcing in partnership with Conservation International. starbucks.com/responsibility.