Old Spice Men's Deodorant reduces underarm odor for 24 hours. Turn the base to raise the deodorant and wipe armpits for long-lasting freshness. What's better than smelling like man? I'm so glad you asked, because the only thing better than smelling like a man is smelling like a man who knows how to smell manly. I'm talking about the sophisticated scent of a man who uses Old Spice. Fresh is the ever-impressive scent of clean citrus.