New York. 100% gray coverage. New! Repair plex 2x repair. Natural looking. Blend of tones & highlights. Strengthens & restructures hair every time you color. Same great shade! Color that cares every time you color! Our breakthrough permanent color creme, conditions at every step and now with repairplex for stronger hair and up to 97% less hair breakage (Vs. colored hair without Repairplex technology)! Real, natural looking color. Natural looking color with blend of tones & highlights. Long lasting color that covers 100% of grays. Allergy gentle (Featuring ME+) molecule. A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the chance of developing one. Your Color Now: Dark blonde; Light brown; Medium brown. Your color with 6.5. On gray hair, color appears lighter than non-gray for a highlighted effect. Conditions at every step. Fresh floral scent. Non-drip permanent color creme. This Pack Contains: 1. Color creme. 2. Color activator. 3. CC+ ColorSeal conditioner. Stronger Hair: Up to 97% less hair breakage (Vs. colored hair without Repairplex technology) New Nice' N Easy with repairplex 2x repair: Actively restructures hair fibers deep inside and protects against breakage. www.Clairol.com. Find your shade by chatting with Clairol on Facebook Messenger. Questions? Call the Expert Color. Consultants at 1-800-Clairol (252-4765) or visit our website at www.Clairol.com or search Clairol on Facebook Messenger to Chat with us! Made in Mexico.