Gluten free. Baking soda & peroxide. Whitening. Cleans deep and whitens teeth. Releases pure oxygen bubbles for a clean fresh sensation. Deep cleaning action. Removes plaque & impurities. Whitens teeth. For Healthy Teeth: Brush your teeth at least twice a day; floss daily; visit your dentist regularly. www.colgate.com. SmartLabel app enabled. Save Water: Turn off the tap while brushing. Made in Mexico.